Amazon And Perplexity Have Kicked Off The Great Ai Web Browser Fight

Amazon doesn’t want to beryllium a portion of Perplexity’s AI-powered shopping experience. In a station connected Tuesday, nan ecommerce elephantine says it has “repeatedly requested” that Perplexity extremity allowing its Comet AI browser to bargain products for customers, which Perplexity has responded to by accusing Amazon of “bullying.”

Perplexity’s AI browser, Comet, currently offers an agentic AI feature that tin find and acquisition products from various websites — including Amazon — connected your behalf. But now, Perplexity says it has received an “aggressive ineligible threat” from Amazon that demands that it extremity allowing its AI adjunct to shop for users — thing nan AI startup claims is astatine likelihood pinch Amazon’s values.

“Amazon should emotion this. Easier shopping intends much transactions and happier customers,” Perplexity writes. “But Amazon doesn’t care. They’re much willing successful serving you ads, sponsored results, and influencing your purchasing decisions pinch upsells and confusing offers.” In nan post, Perplexity besides cites a quote from Amazon CEO Andy Jassy, who said during an net telephone past week that nan institution expects to “partner pinch third-party agents” complete time.

“This is for illustration if you went to a shop and nan shop only allowed you to prosecute a individual shopper who worked for nan store,” Perplexity spokesperson Jesse Dwyer said successful a connection to The Verge. “That’s not a individual shopper — that’s a income associate.”

Meanwhile, Amazon’s connection says third-party applications that acquisition products for customers connected its tract “should respect work supplier decisions whether aliases not to participate,” claiming that Comet provides a “significantly degraded shopping and customer work experience.”