Amazon Is Testing 30-minute Deliveries

Third time’s nan charm?

Amazon is starting to trial ultra-fast deliveries that purpose to driblet family equipment astatine your doorstep successful 30 minutes aliases less. The Amazon Now work is launching now successful parts of Seattle and Philadelphia, according to Amazon’s announcement, allowing eligible customers to shop for items for illustration caller milk, eggs, produce, cosmetics, electronics, family essentials, over-the-counter medicines, and more.

In those areas, Amazon Now has go portion of nan main Amazon shopping app, and allows users to way orders and extremity transportation drivers. Users tin cheque nan “30-Minute Delivery” action successful nan app navigation barroom to spot if they’re eligible for nan service. Delivery fees commencement astatine $3.99 per bid for Prime subscribers and $13.99 for non-Prime members, pinch a $1.99 handbasket interest applied to orders beneath $15.

The work will run retired of mini specialized fulfillment accommodation adjacent eligible transportation zones, and is designed to thief Amazon amended compete pinch companies for illustration DoorDash and Instacart.

This is Amazon’s latest effort to break into nan ultra-fast transportation market, having antecedently invested $60 million successful nan one-hour Kozmo transportation work successful 2000. A stand-alone “Prime Now” service for two-hour deliveries was besides launched successful 2014, and later shut down successful 2021. Most recently, Amazon unopen down its dedicated “Amazon Today” same-day transportation work successful October 2024, though same-day deliveries are still disposable to Prime subscribers via nan Amazon shopping app.