Amazon Says Alexa Plus Can Find That Movie Scene You’re Thinking About

Amazon has launched a caller AI-powered characteristic for Fire TV that lets you jump to circumstantial moments of a movie by describing nan segment to Alexa Plus. The feature, which was antecedently announced during Amazon’s hardware arena successful September, useful pinch Prime Video and builds connected nan X-Ray characteristic that provides accusation astir nan contented you’re watching.

“Our number 1 ngo astatine Fire TV is getting you to what you want to watch — fast,” Amazon says successful its announcement. “Just picture a movie segment for illustration you would to a friend, and Alexa Plus will jump straight to that circumstantial infinitesimal — nary much searching required.”

The Alexa Plus characteristic “works pinch thousands of Prime Video movies by knowing segment descriptions, characteristic names, and celebrated quotes,” according to Amazon. Users tin skip to a segment by mentioning specifications astir characters, actors, locations, and more, specified arsenic asking to find “the paper segment successful Love Actually,” aliases “where Joshua asks, ‘shall we play a game?’” successful WarGames. 

The characteristic is designed to make it easier and faster to find and watch scenes compared to manually fast-forwarding done movies, giving Fire TV users less reasons to hunt for nan aforesaid contented connected different platforms for illustration YouTube. Amazon says nan characteristic utilizes a assortment of AI models, including Amazon Nova and Anthropic Claude, and tin place movies without nan title being included successful nan descriptions.

The Fire TV characteristic is presently constricted to indexed scenes successful prime movies that person been purchased aliases rented from Prime Video, aliases are disposable to watercourse via a Prime rank subscription. Amazon says that nan characteristic will soon beryllium expanded to see much scenes and TV shows.