Apple Cinemas Responds To Apple Lawsuit

Apple Cinemas, a theatre concatenation not affiliated pinch Apple, has responded to Apple’s recent lawsuit complete alleged trademark infringement, as reported by MacRumors. In its lawsuit, Apple alleged that Apple Cinemas and proprietor Sand Media person tried to “capitalize connected nan highly-regarded Apple brand” successful relationship pinch an “aggressive nationwide description .”

“We are committed to defending our brand, our history, and our continued correct to run arsenic Apple Cinemas—an personality that is and has ever been intelligibly chopped and afloat compliant pinch each applicable trademark laws,” Apple Cinemas says. The institution states that nan sanction “reflects our roots, opening pinch our first planned location astatine nan Apple Valley Mall successful New England” and that it is now a “top 25 movie theatre chain” successful nan US.

“Apple Cinemas is simply a long-established independent theatre concatenation pinch nary relationship to Apple Inc. Our sanction reflects our geographic roots and has ne'er been intended to suggest, aliases utilized to imply, immoderate affiliation pinch their brand. Furthermore, claims of user disorder are unfounded. Apple Cinema’s branding is intelligibly differentiated.”

While Apple alleged that Apple Cinemas and Sand Media person “refused to prosecute pinch Apple’s repeated efforts to resoluteness nan matter amicably,” Apple Cinemas says that “we person responded reasonably and transparently to each ineligible communications regarding this matter and stay focused connected increasing our business and marque successful bully faith, arsenic we person for complete a decade.”

Apple Cinemas, which has astir of its locations successful nan Northeast US, opened its first West Coast location successful San Francisco earlier this year.

Apple didn’t instantly respond to a petition for comment.