Apple Is Suing Apple Cinemas

Apple is suing nan proprietor of nan Apple Cinemas theatre chain, Sand Media, complete alleged trademark infringement, as reported by Reuters. In the lawsuit, Apple alleges that Apple Cinemas and Sand Media person made efforts to “capitalize connected nan highly-regarded Apple marque successful relationship pinch nan fierce nationwide description ” and that they person “refused to prosecute pinch Apple’s repeated efforts to resoluteness nan matter amicably.” 

“Consumers should not spell to an ‘Apple Cinemas’ theatre reasoning it is connected to nan celebrated Apple brand, pinch each its goodwill and marque equity, erstwhile Apple Cinemas has nary narration whatsoever to Apple,” Apple says.

Apple Cinemas didn’t instantly reply to a petition for comment.

Apple Cinemas has operated “outside a fewer suburbs and metropolis outskirts successful New England,” Apple says. However, Apple Cinemas precocious opened a theatre successful nan San Francisco Bay Area wrong 50 miles of Apple’s Cupertino office and plans to unfastened different soon. 

“Already, Defendants’ actions person confused customers and diluted Apple’s brand,” Apple says. The suit includes screenshots of societal media posts asking if Apple Cinemas is related to Apple. Apple besides notes that “media sum of nan theatre openings connected some coasts recovered it basal to explicate that Apple Cinemas was not affiliated pinch Apple Inc.” and includes examples. Apple Cinemas is readying an “aggressive nationalist description to 100 theaters,” according to nan lawsuit.