Apple’s New Limited Edition Iphone Grip Is All About Accessibility

The chunky grip doubles arsenic a stand, and attaches utilizing MagSafe.

Apple has collaborated pinch creator and designer Bailey Hikawa connected a caller MagSafe iPhone grip “designed pinch accessibility successful mind from nan crushed up.” The $69.95 Hikawa Phone Grip & Stand is disposable from nan Apple Store now, but is listed arsenic a constricted edition.

The guidelines comes successful either Brat greenish aliases a speckled chromatic decorativeness from Apple, though location are besides bluish and swirly blurple options disposable from Hikawa’s ain store, and is made retired of soft-touch silicone. It attaches to nan iPhone magnetically, doubles arsenic some a grip and a stand, either horizontally aliases vertically, and was designed pinch “direct input from individuals pinch disabilities affecting musculus strength, dexterity, and manus control,” according to Apple.

The grip was designed “to support varied ways of holding iPhone while reducing nan effort needed to support it steady,” Hikawa says, though acknowledges connected her ain tract that “not each adaptive request tin beryllium met pinch 1 device.” The artist, who was profiled by The Verge successful 2019, runs a workplace successful LA wherever she produces chunky, structural telephone cases alongside… decorative toilet seats.

“There’s this joyousness that I consciousness erstwhile personification says that this is helpful, that they can’t unrecorded without it, that it’s comfortable successful their hand, that they can’t judge that they person ne'er knowledgeable this,” Hikawa told Elle Decor. “This is nan opening of galore much offerings for each kinds of bodies.”

Apple says nan caller grip is intended to people 40 years of accessibility activity astatine nan company. It’s nan 2nd accessory business successful arsenic galore weeks, pursuing a knitted crossbody telephone case produced together pinch Issey Miyake.