Crucial Is Shutting Down — Because Micron Wants To Sell Its Ram And Ssds To Ai Companies Instead

Micron is retiring nan Crucial brand, marking nan extremity of its statement of budget-friendly solid-state drives (SSDs) and RAM kits, as reported earlier by VideoCardz. In an announcement connected Wednesday, Micron says winding down its consumer-focused business will “improve proviso and support for our larger, strategical customers successful faster-growing segments” — a.k.a. AI companies.

The brand’s shutdown is simply a immense rustle for PC builders and hobbyists, who are already dealing with skyrocketing RAM prices linked to a surge successful request from AI companies. OpenAI, for example, struck a woody pinch SK Hynix and Samsung to dress up to 900,000 DRAM per period for its Stargate project.

Now, there’s going to beryllium 1 little marque trading consumer-focused representation for PCs, perchance intensifying nan world representation shortage. Soaring request for RAM is already impacting pricing astatine CyberPowerPC, Framework, and Raspberry Pi, while HP has moreover hinted astatine raising nan prices of its devices aliases equipping them pinch little memory.

Micron will support shipping Crucial products until nan extremity of February 2026 and supply “continued warranty work and support.”