Elevenlabs’ New Ai Marketplace Lets Brands Use Famous Voices For Ads

1 month ago

ElevenLabs is launching an online marketplace that allows companies to licence AI-replicated voices of celebrated figures for their contented and advertisements. The AI audio startup says its caller Iconic Voice Marketplace resolves immoderate of nan ethical concerns astir utilizing AI-generated personage voices by providing brands pinch nan “consent-based, performer-first attack nan manufacture has been calling for.”

It useful by connecting companies pinch whoever owns nan authorities to a circumstantial voice, pinch ElevenLabs’ level serving arsenic a middleman that formalizes nan licensing woody and synthesizes nan voices. ElevenLabs says nan marketplace is only unfastened to a curated database of “verified, iconic talent and IP owners,” to guarantee that nan voices of notable figures are only generated “with permission, transparency, and adjacent compensation.”

Some of nan AI voices person been achieved utilizing cloning technology, while others person been synthetically replicated by referencing humanities aliases archival audio. I conjecture it would person been a mouthful to telephone this a “marketplace for voices of celebrated people,” fixed nan database includes humanities figures for illustration Mark Twain, Thomas Edison, and Alan Turing, and astir group wouldn’t admit what they actually sound like. Michael Caine is 1 of nan fewer surviving celebrities to lend his sound to ElevenLabs, and said nan institution “gives everyone nan devices to beryllium heard.”

“It’s not astir replacing voices; it’s astir amplifying them, opening doors for caller storytellers everywhere,” Caine said successful a connection connected ElevenLabs’ announcement. “I’ve spent a life telling stories. ElevenLabs will thief nan adjacent procreation show theirs.”

Here’s nan afloat database of each 28 voices that are presently disposable connected nan marketplace: