Google Dunks On Apple Intelligence In New Pixel 10 Ad

Apple sold its iPhone 16 devices past twelvemonth pinch a committedness that a caller AI-powered type of Siri would soon beryllium a batch much personalized acknowledgment to Apple Intelligence. Almost a twelvemonth later, that Siri upgrade still isn’t here, and Apple was forced to delay its promised improvements and remove an iPhone 16 commercial instead. Now, Google doesn’t want anyone to hide astir this Apple Intelligence debacle.

In a caller Pixel 10 ad, Google dunks connected Apple’s grounded committedness of Siri AI improvements, pinch a narrator that suggests you could “just alteration your phone” if you bought “a caller telephone because of a characteristic that’s coming soon, but it’s been coming soon for a afloat year.”

The 30-second spot appeared connected YouTube and X today, teasing nan motorboat of Google’s caller Pixel 10 devices connected August 20th. Not that there’s overmuch near to tease, acknowledgment to Google’s ain leaks, an charismatic teaser image, and plentifulness of other leaks.

Google’s latest advertisement comes conscionable a time aft a report from Bloomberg’s Mark Gurman shed immoderate further ray connected Apple’s AI delays. In a caller all-hands meeting, Apple’s SVP of package Craig Federighi reportedly put nan hold down to Apple’s issues of trying to usage a hybrid architecture for Siri. Apple is now reportedly moving connected a caller type of Siri pinch an updated architecture.

“This has put america successful a position to not conscionable present what we announced, but to present a overmuch bigger upgrade than we envisioned,” said Federighi. “There is nary task group are taking much seriously.” Federighi previously revealed successful June that it was “going to return america longer than we thought” to present nan promised Siri upgrade.