Google Fined $3.5 Billion By Eu For Ad Tech Abuse

The European Commission has waged a €2.95 cardinal (~$3.5 billion) good against Google for “abusing its ascendant position” successful advertizing technology. In its announcement, nan Commission claims that Google’s alleged anticompetitive practices person accrued costs for advertisers and publishers, perchance raising prices for consumers arsenic a result.

The Commission has ordered Google to travel up pinch a scheme to extremity its anticompetitive practices that it must taxable wrong 60 days. “If it fails to propose a viable plan, nan Commission will not hesitate to enforce an due remedy,” nan Commission states, adding that nan solution whitethorn impact forcing Google to waste disconnected parts of its advertisement tech business.

The European Commission opened an investigation into Google’s advertizing exertion business in June 2021, and later brought up the anticipation of divestiture successful 2023. The US Department of Justice similarly asked a national judge to break up Google’s advertisement tech business aft determining that it violates antitrust laws.

In an emailed connection to The Verge, Lee-Anne Mulholland, Google’s vice president and world caput of regulatory affairs, called nan determination astir its advertisement tech services “wrong” and said that nan institution plans to appeal. “It imposes an unjustified good and requires changes that will wounded thousands of European businesses by making it harder for them to make money,” Mulholland said.