Google Is Raising The Price Of Nest Aware Subscriptions Again

Starting successful mid-August Google is raising nan value of its Nest Aware subscriptions. | Image: Google

Google is raising nan value of its Nest Aware and Nest Aware Plus subscriptions starting successful August 2025.

According to emails sent retired to subscribers today, nan costs of nan entry-level Nest Aware work is expanding from $8 per period aliases $80 per twelvemonth to $10 per period aliases $100 erstwhile paying for a afloat twelvemonth up front. Nest Aware Plus is going from $15 per period aliases $150 per twelvemonth to $20 per period aliases $200 annually. Google says nan caller pricing will spell into effect “on your first measure that occurs connected aliases aft August 15, 2025, aliases astatine nan extremity of your promotional play (whichever is later).” The institution last accrued its Nest subscription prices successful September 2023.

Google’s Nest devices tin beryllium utilized without a subscription, but you’ll only person entree to a fewer hours of saved footage without either Nest Aware aliases Nest Aware Plus. Nest Aware includes 30 days of event-based video history. Nest Aware Plus expands that to 60 days, positive nan past 10 days of 24/7 footage from supported devices.

Both subscription tiers see features for illustration Familiar Faces that tin admit friends and family, sound discovery that alerts you erstwhile solid breaks aliases fume alarms are triggered, and nan action to telephone nan 911 emergency telephone halfway nearest your location done nan Google Home app while you’re away.

Price increases are ne'er welcome, but nan caller Nest Aware subscription fees are comparable to what Google’s competitors complaint for precocious AI-powered features that tin admit faces and accurately picture nan contented of videos. Ring Home’s Premium plan is presently $19.99 per period aliases $199.99 per year. Arlo Plus is cheaper astatine $7.99 per period if you person conscionable 1 camera, but for aggregate cameras it’s $17.99 per month. Both Nest Aware and Nest Aware Plus support an unlimited number of devices successful nan aforesaid home.

Google didn’t specify a logic for nan increases, though location is simply a Gemini-powered camera intelligence feature for Nest Aware Plus presently disposable to a constricted number of “select Home app users” done Google’s Public Preview beta program. The characteristic generates much descriptive captions of recorded camera events, specified arsenic ”the canine is digging successful nan garden.”