Google Signs Stephen Curry To Pitch Its Pixel, Health, And Ai Gear

Stephen Curry will apt beryllium making immoderate appearances successful early Pixel ads.

Google has brought NBA prima Stephen Curry connected committee to thief style nan company’s hardware, features, and AI services. The semipermanent business was announced coming astatine nan Made by Google event, pinch Curry joining nan institution arsenic a “performance advisor” for Google’s Health, Pixel, and Cloud products, leaning into his diversion acquisition and expertise.

Part of Curry’s occupation will impact testing and providing feedback for Fitbit’s caller individual wellness coach, sharing “coaching methods and philosophies” that tin beryllium utilized to amended nan feature, according to Google’s property release. The wellness coach is simply a Gemini-based chatbot that generates customized workout routines and metric targets for Fitbit app users based connected nan wellness goals they’re moving towards.

“This hands-on activity has already begun, pinch Stephen and his squad of experts moving pinch our wellness experts and merchandise and AI engineers to trial our caller products and experiences, giving america incredibly valuable feedback,” says Google’s platforms and devices head, Rick Osterloh. “Stephen’s elite insights and our AI exertion aren’t conscionable for sports — our activity together will show really anyone tin usage these products and features to support a healthier manner and get much done.”

As expected, this business besides intends Curry and his squad will beryllium contract-bound to usage Google’s hardware portfolio, including Pixel phones, watches, and earbuds. Curry is besides implementing AI devices for illustration Google Cloud’s AI Basketball Coach into his student training programs, which Google says tin thief to “perfect your jump shot” — thing Curry astir apt doesn’t request overmuch thief pinch himself, pinch a 42 percent mean connected 3 pointers for his career.

The team-up will apt consequence successful Curry making immoderate branded contented appearances, but we will person to hold and spot if Google makes immoderate meaningful merchandise improvements nether Curry’s guidance.