Google Tv’s Uncertain Future

Last year, Google amazed online video publishers pinch immoderate stunning news: nan company, which now generates complete a 4th trillion dollars pinch advertizing each year, efficaciously admitted that it isn't very bully astatine trading ads for its ain smart TV platform, Google TV.

The rumor astatine heart: Google has agelong required publishers to stock a percent of their advertisement inventory to beryllium connected Google TV. It's a communal manufacture practice. Companies for illustration Roku aliases Vizio routinely waste a subset of nan advertisement spots you spot erstwhile you watch videos from third-party publishers connected their smart TVs, and they pouch nan money arsenic compensation for operating their smart TV plat …

Read nan afloat communicative astatine The Verge.