Instagram Is Coming To Ipad, 15 Years Later

After years of requests from users, Instagram will yet person a dedicated app for iPad. Beginning Wednesday, September 3rd, users will beryllium capable to download nan caller app built specifically for Apple’s tablet. But it will beryllium somewhat different than nan mobile app users are accustomed to.

Most significantly, nan iPad app will unfastened straight to a provender of Reels, nan company’s TikTok competitor — possibly a motion of nan short-form-video times. Back successful April, reporting indicated that Meta was moving connected an iPad app for Instagram aft years of dragging its feet, successful portion prompted by nan legally and politically iffy spot TikTok recovered itself in. For years, Instagram for iPad was thing to tackle “at immoderate point” — until its biggest competitor was facing what would efficaciously beryllium a prohibition successful nan US. From this perspective, opening nan app consecutive to Reels makes cleanable sense.

Other features will beryllium disposable connected iPad: Stories will still statement nan apical of nan homepage, and users will beryllium capable to move to a “Following” tab wherever they’ll beryllium capable to swipe betwixt feeds that much lucifer nan mobile Instagram acquisition (including a chronological option). The bigger surface intends much abstraction and less clicks: comments connected Reels will look adjacent to full-size videos, and nan DMs page will person your inbox alongside chats, akin to what Messenger looks for illustration connected desktop.

Instagram caput Adam Mosseri has said successful nan past that nan group of group wanting an iPad app conscionable wasn’t large capable for it to beryllium a apical priority. So what’s changed successful nan past fewer years? Perhaps nan number of kids utilizing tablets has changed nan calculus, aliases TikTok’s regulatory vulnerability bumped this up connected nan to-do list. One point that’s evident from this is that Instagram is not letting up connected Reels: it’s extended nan length of clips, added nan expertise to repost and fast-forward them, and earlier this twelvemonth was trying to recruit celebrated TikTokers. The institution sees a early for Instagram connected tablets — and it’s short-form video each nan measurement down.