Irobot’s Bankruptcy Isn’t The End — It’s A Reboot, Says Its Ceo

The Roomba shaper will proceed to run but will beryllium owned by Picea Robotics.

The news that nan shaper of nan Roomba robot vacuum, iRobot, filed for bankruptcy this week came arsenic nary surprise. Its CEO, Gary Cohen, had been warning investors each year that nan institution could tally retired of rate unless a purchaser was found. When its last imaginable woody fell through, bankruptcy became inevitable. But Cohen says this is not nan extremity for iRobot; instead, he sees it arsenic nan opening of a caller section for nan company, 1 he hopes will move it backmost into a competitory marketplace leader and perchance return it into new, greener territory.

Cohen was brought connected successful early 2024 to move nan institution astir erstwhile cofounder and CEO Colin Angle stepped d …

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