Maybe Peloton Is Its Own Worst Enemy

A bully merchandise and loyal assemblage is simply a winning look for everyone except, it seems, Peloton.

For years - done its pandemic-fueled highs and its post-quarantine malaise - Peloton has held its net calls astatine a agleam and bushy 8:30AM ET. Not yesterday. Instead, nan institution collapsed different news first point successful nan morning: it issued yet different recall for 833,000 of its original Bike Plus units, earlier posting its Q1 2026 results aft nan markets closed astatine 4 o'clock.

Peloton CEO Peter Stern addressed nan callback correct distant during nan company's net call, stating nan facts - that location were only 3 reports of breakages and 2 injuries, positive nan institution was offering a free replacement seat. Later, erstwhile asked successful an Q&A pinch …

Read nan afloat communicative astatine The Verge.