Oneplus And Hasselblad Are Parting Ways

The OnePlus 13 will apt beryllium nan past OnePlus telephone to characteristic a Hasselblad logo.

OnePlus CEO Pete Lau announced connected nan company’s personification forums today that its five-year business pinch camera institution Hasselblad has travel to an end. From now on, OnePlus will create its ain imaging motor instead.

OnePlus first teamed up pinch Hasselblad for nan 9 and 9 Pro flagships, and a Hasselblad logo has featured connected nan camera of each of its top-tier phones since. That’s now group to alteration pinch nan upcoming OnePlus 14 (which whitethorn really beryllium nan OnePlus 15 to debar nan unlucky number “4” successful China).

Hasselblad didn’t conscionable supply its logo though. It worked pinch OnePlus (and genitor institution Oppo) for years to create imaging algorithms to amended its photography, erstwhile a anemic constituent for nan marque and now considered a spot of a strength. OnePlus is now taking that activity in-house, processing nan OnePlus DetailMax Engine. It’ll beryllium absorbing to spot really adjacent that ends up being to nan Oppo Lumo engine, launched this April alongside nan Find X8 Ultra (which, for what it’s worth, has a genuinely fantabulous camera).

Making things a small weirder, Oppo conscionable extended its business pinch Hasselblad successful July, promising a caller mobile imaging strategy to travel later this year. I’m still struggling to quadrate that circle.