Reddit Pauses Its Paywall Plans

Reddit is pausing its plans to fto group make subreddits pinch contented down a paywall, CEO Steve Huffman said arsenic portion of Thursday’s earnings. The institution is making nan alteration arsenic portion of a displacement successful really it’s prioritizing its resources.

Huffman said last year that nan institution was looking into a measurement for users to make subreddits pinch “exclusive contented aliases backstage areas,” and he hinted astatine nan anticipation of those subreddits having a paywall. Earlier this year, he said nan characteristic was group to get successful 2025.

But now, “to enactment focused connected what matters most, we’re shifting resources distant from a fewer areas, specified arsenic activity connected nan personification economy,” Huffman (who goes by spez connected Reddit) said connected in a post. “This includes what immoderate person referred to arsenic paid subreddits. It’s still an opportunity we judge in, but correct now, we’re all-in connected strengthening our halfway product, making Reddit nan go-to spot for search, and accelerating world growth.”

In another post, he added that nan squad moving connected nan personification system will subordinate “our efforts” to amended Reddit’s halfway app, including moving connected things for illustration onboarding and personalization. “That gets astatine our astir important request today, which is logged-in halfway personification growth.”