Sony Insists Xperia Phones Are ‘very Important’ To It

This year’s Xperia 1 VII has been plagued by problems.

CFO Lin Tao mentioned Sony’s beleaguered telephone marque astatine nan company’s caller financial results presentation, calling it “a very important business for us,” according to CNET Japan.

You could person fooled me. Sony’s last two Xperia 1 flagships person skipped nan US marketplace entirely, and it appears to beryllium pulling backmost successful Europe too. It doesn’t moreover make nan phones itself anymore, it axed nan smaller Xperia 5 statement 2 years ago, and truthful acold there’s nary motion of nan cheaper Xperia 10 VII. Oh, and did I mention it had to halt income of nan caller 1 VII and rumor replacements for defective models?

Once upon a time, Xperia mattered to Sony because it still held a patient chunk of Japan’s telephone market. That’s nary longer true, truthful if Xperia really is still important, I’m not judge why.