The Future Of Disney Plus Could Involve Ai-generated Videos

Disney’s plans for nan early of its streaming work whitethorn impact AI-generated videos. During an net telephone connected Thursday, Disney CEO Bob Iger said nan institution is “really excited astir AI,” adding that nan exertion could let Disney Plus to supply viewers pinch nan expertise to “create” and “consume” short-form AI videos.

“There’s phenomenal opportunities to deploy AI crossed our direct-to-consumer platforms, some to supply devices that make nan platforms much move and much sticky pinch consumers, but besides to springiness consumers nan opportunity to create connected our platforms,” Iger added. He didn’t elaborate connected really this mightiness really work, but I’m conscionable hoping that I don’t unfastened Disney Plus 1 time and spot a Sora-like watercourse of AI-generated clips.

Disney reported adding 1.5 cardinal subscribers successful nan US and Canada during nan 4th fourth of 2025, bringing its full successful North America to 59.3 million. It increased prices crossed its plans past month.

Along pinch nan imaginable for AI-powered video creation tools, Iger hinted astatine different ways Disney could grow its streaming app beyond conscionable TV shows and movies. He said nan institution could merge “game-like features” into Disney Plus through its business pinch Epic Games. Netflix has already made a large push into gaming, though it has since pulled immoderate of nan best indie games from its library and shut down nan workplace behind its Squid Game: Unleashed mobile game.

Iger besides mentioned Disney Plus having a “opportunity for commerce,” allowing it to service arsenic an “engagement engine” for group looking to sojourn Disney’s parks, enactment astatine its hotels, aliases spell connected its cruises.