The Tale Of The Fire Phone, Amazon’s Very Strange Smartphone

When Jeff Bezos decided Amazon needed to get successful nan smartphone game, he went each in. And nan resulting device, the Fire Phone, coiled up much densely packed pinch large ideas than conscionable astir immoderate gadget you'll find anywhere. There was conscionable 1 mini problem: they were mostly bad ideas.

The Fire Phone shipped successful 2014 pinch a characteristic database a mile long. The surface had a 3D effect! There were, like, 400 cameras! There was a full location surface filled pinch thing called "delighters!" But nan Fire Phone was, supra all, a measurement to bargain things connected Amazon. That was what Bezos wanted, aft all. It's conscionable not what users wanted.

Read nan afloat communicative astatine The Verge.