Watch How Apple Made Its New Puppet-packed Holiday Ad

Apple’s caller vacation advertisement stars a wood afloat of woodland creatures. | Screenshot: YouTube / Apple

While companies for illustration Coca-Cola turned to generative AI to create “visually jarring” vacation ads this year, Apple continues to clasp applicable effects pinch its caller festive short movie called A Critter Carol featuring a wood afloat of tech-savvy woodland creatures.

In nan advertisement a hiker drops their iPhone 17 Pro, which is recovered by a funny raccoon who uses it to sprout an impromptu capacity of nan opus “Friends” by Flight of nan Conchords, on pinch different animals including a bear, wolf, owl, deer, squirrel, and rabbit. The telephone is yet retrieved by nan hiker, who uses their Apple Watch to find it.

Similar to really nan caller Apple TV intro was created by filming a solid model of nan logo illuminated pinch colored lights, Apple released a behind-the-scenes look astatine nan applicable effects utilized to make A Critter Carol. There were tons of bluish screens and bluish bodysuits utilized that allowed nan wood group to beryllium digitally extended and quality performers to beryllium removed successful post-production, but nan critters were each hand-crafted puppets brought to life by a mini service of puppeteers controlling various assemblage parts. And yes, nan full accumulation was changeable connected an iPhone 17 Pro.