X Appears To Be Sending Fake Traffic Across The Web

X's caller nexus research connected iOS whitethorn beryllium artificially inflating traffic. Websites for illustration Substack and Bluesky noticed a crisp summation successful "fake" views pursuing nan update, thing that Nick Eubanks, nan VP of owned media astatine nan integer trading level Semrush, attributes to a caller behaviour that preloads contented earlier users click connected it.

"What's happening present is simply a classical lawsuit of metrics distortion caused by merchandise experimentation astatine nan level layer," Eubanks tells The Verge. With the caller experiment, X will illness a station erstwhile you click connected its link, allowing you to interact pinch nan like, repost, reply, and bookmark buttons while viewi …

Read nan afloat communicative astatine The Verge.