Yelp Is Creating Its Own Ai Videos About Restaurants

Yelp is going to usage AI to stitch together user-posted contented astir restaurants, food, and nightlife businesses to make short videos astir those businesses. The institution initially started testing nan AI-stitched videos last year, but they’re now disposable nationwide connected nan iOS app’s TikTok-like vertically scrolling location feed.

Business operators can’t presently spot nan videos that are generated for users, and Yelp users besides can’t presently opt retired of having their photos aliases videos show up successful Yelp’s AI-stitched videos. Yelp relies connected aggregate generative AI devices to create nan vanished product, arsenic OpenAI LLMs constitute nan matter descriptions and narrator’s script, put together communicative topics, and proofread, while ElevenLabs is utilized to make nan narrator’s sound and Amazon Transcribe creates nan synchronized on-screen captions.

You tin get an thought of what they’re for illustration successful nan beneath video shared by Yelp. The vertical video blends together videos and images pinch an AI-generated voiceover and AI-generated captions to talk astir things for illustration nan restaurant’s food, cocktails, and ambiance. 

Yelp wants to make “as galore videos arsenic possible,” Yelp CPO Craig Saldanha tells The Verge, but will only make them if a edifice has capable reviews, photos, and videos to show a compelling story. Yelp relies connected personalized signals to find erstwhile to really show nan videos to you. The videos themselves are not personalized, moreover though they are yet refreshed — location is only 1 progressive AI-stitched video astir a azygous business unrecorded astatine a time, according to Saldanha. If a personification aliases a business feels that an AI-stitched video is inaccurate aliases offensive, Saldanha says they tin study it by tapping nan 3 dots successful nan apical correct area of nan video. Yelp does periodic audits “at scale” arsenic well.

The AI-stitched videos travel different AI-focused features from Yelp, for illustration review summaries and review filters.