Youtube Tells Creators They Can Drop More F-bombs

YouTube videos pinch beardown profanity successful nan first 7 seconds (words for illustration “fuck”) are now eligible for afloat monetization, according to a video from Conor, YouTube’s caput of monetization argumentation experience. Previously, these kinds of videos were only eligible for “limited advertisement revenue.”  

Changes to YouTube’s inappropriate connection policies person agelong been a sore spot for creators. In November 2022, nan institution began to perchance limit advertisement gross if profanity was utilized successful nan first 8-15 seconds of a video. ProZD, whose existent sanction is SungWon Cho, published a video where, aft waiting 15 seconds, he called nan argumentation alteration “the dumbest fucking crap I’ve ever heard.” (He later said that nan video was demonetized.) YouTube adjusted its policies in March 2023, including allowing videos pinch profanity successful nan first 8-15 seconds to beryllium eligible for advertisement revenue.

I asked ProZD his thoughts astir Tuesday’s change. “It’s astir fucking time.”

The institution primitively restricted monetization for videos pinch swearing astatine nan commencement of videos to “align pinch broadcast standards,” Conor says. “Advertisers expected ads connected YouTube to person region betwixt profanity and nan advertisement that conscionable served.” However, “those expectations person changed,” he says, “and advertisers already person nan expertise to target contented to their desired level of profanity.”

While nan only circumstantial illustration of “strong” profanity Conor provides is fuck —  he says that YouTube defines “moderate profanity” arsenic words for illustration “asshole” aliases “bitch” — “you get nan idea,” he says.

YouTube will proceed to limit monetization if you usage mean aliases beardown profanity successful titles aliases thumbnails. Videos pinch a “high frequency” of beardown profanity are besides still a “violation” of YouTube’s advertiser-friendly contented guidelines, Conor says. “You person to prime and take your fucks carefully.”